It is important to have a strong patient attraction system to maintain a successful dental practice in 2022. Dentistry has become an overcrowded market. Did you know that there are approximately 13,000 dental practices in the UK? There are multiple practices in most towns and villages and you need to have a patient attraction system that helps patients distinguish you from the other practices in your area. You need a modern and effective dental marketing campaign to help you do this. Dental marketing has changed significantly over the last few decades and is now dominated by digital marketing techniques. Traditional dental marketing techniques such as word-of-mouth referrals and paper marketing have become less and less effective and have been replaced by reviews and emails. You need a strong digital marketing strategy to make sure your patient attraction system is in keeping with current trends and is able to attract new patients to help grow and expand your dental practice.
To help you, you need to speak to an award-winning digital dental marketing team that specialises in dental marketing and can create an individually tailored patient attraction system for you.
Firstly you need a highly bespoke, modern and fully functioning dental website to attract patients to your practice. The majority of patients search for local businesses online and this includes dental practices and other healthcare services. It is important that when they are searching for dental practices in the area your website is one of the first ones that they come across.
Google My Business and Google Reviews
To be at the top of a prospective patient’s search results list you need to let Google know as much information as you possibly can about your dental practice and what you have to offer. To do this you need to create a Google my business page for your dental practice. Google my business is essential for all types of businesses, small or large, to help people know who you are and what you are offering. On this page, you will have the opportunity to include all your important details. This includes your name, telephone number, address, email address and website. You should also include opening the hours, a quick summary of your unique selling points and any special offers or promotions which you may be running at the time. This page can be updated as regularly as necessary and you should keep an eye on this page from time to time to make sure that the details are correct and up-to-date.
Google reviews are also essential for having a successful patient attraction system. Word-of-mouth referrals have been replaced by google reviews and prospective patients will want to find out what other people have to say about you before they consider visiting you in person. Speak to a digital dental marketing team today and find out more about optimising your patient attraction system for Google so that you are attracting as many patients as possible to help grow and expand your dental practice.